Why "Criphos"?

Every man has his own story.
Every story its own moral.
But if history is written by the victors, what happens to the losers?

They are rejected, relegated to the abyss of error and wickedness.
Villains are often failed heroes, mistreated by the very History that later condemns them.

This is where the brand CRIPHOS – wear their side is born.

Criphos: a name that finds its origins in the concept of “apocryphal.” An apocryphal tale is a hidden story, one that deviates from the widespread narrative. This idea perfectly matches the brand’s intention to tell the stories of pop culture villains from another point of view, less bound to the classic and banal notions of good and evil.

Wear their side alludes to empathy, to the ability to engage with the lives and actions of villains, trying to understand them without judging. A metaphorical – and literal, given the clothing brand – way of “walking in their shoes.”